GML的鞋子怎么那么贵(gm衣服是什么牌子贵吗)

86服饰网 2023-01-25 22:52 编辑:admin 115阅读

1. gm衣服是什么牌子贵吗

hummel是悍马汽车,美国GM公司旗下的汽车品牌

悍马是美国GM公司生产的一个汽车品牌,主要生产军用车和越野车。

该品牌以生产悍马(Hummer)而扬名世界。GM公司的创始人乌特是一位自行车制造商,1903年成立越野(Overland)汽车部。1908年,约翰·威利购买了越野汽车部,并于1912年成立威利斯-越野(Willys-Overland)汽车公司,生产威利-骑士汽车。2009年,腾中重工从通用手中收购悍马以失败告终。

2. gm品牌女装价格贵吗

MSGM是意大利 Paoloni Group 在2008年成立的品牌,面向不同年龄段的男士、女士、儿童提供大衣、针织品、裤子、夹克、鞋履、配饰等产品。

MSGM 的设计系列被 "Vogue Talents" 评为新锐设计师作品当中最佳系列之一。

MSGM是由意大利设计师Massimo Giorgetti于2008年创立的品牌,品牌以充满玩味的方式将传统款式重新演绎。MSGM将各式日常服饰以醒目印花图案实现随心愉悦的搭配,品牌专注鲜艳亮色、前卫印花与有趣廓型令爱玩的年轻人疯狂。

“MSGM的成长如此快,是预计的发展。迷幻的数码印花和旖旎亮色正是MSGM快速成功的秘密。”五年前Massimo Giorgetti的职业是音乐DJ,音乐成为灵感来源之一,还有颜色、以及他喜爱的Alexa Chung。发展到今天世界大概350家商城都有MSGM的专卖,MSGM 2014春夏发布会亮相米兰时装周,将夏威夷风格与意式风情融合令人印象深刻。更被《Vogue》誉为最佳新锐设计师品牌之一。

3. gmg衣服是什么品牌

全称material girl。

“Material Girl”是美国流行女皇麦当娜·西科尼和女儿罗德丝·里昂联手Iconix集团合资打造的服装品牌,该品牌服装由麦当娜·西科尼、罗德丝·里昂集团的时装部联合主创设计,主要提供校园风服装,同时包括鞋类、手包和珠宝等。

4. gm衣服牌子

是:珠宝品牌。

gmstar是一个轻奢珠宝品牌,致力于打造日常配搭的时尚单品[

gmstar,[3] 隶属于深圳市千禧之星品牌管理公司旗下,是一个轻奢珠宝品牌,致力于打造日常配搭中必不可少的时尚单品[1] ,品牌注册号:4578684。[2]

品牌理念

gmstar定位于时尚轻奢,采用了18k金为主要材质[1] ,根据国际鉴定体系选取钻石[1] ,以更具有国际型格范的品牌调性和时尚摩登的设计款式塑造属于品牌的独特风格[1] ;同时gmstar全国门店支持免费升级换款。[

5. gm服装品牌怎么样?

gm是优逸雪品的简称,全称Gelato and Memory,意为雪的记忆。于1983年创立于美国北部一个小城市,最初以流动式冰淇淋站的形式出现于美国大街小巷,以香滑可口不增肥的软冰淇淋为主要卖点,迅速风靡美国。

随即开放固定零售网点,进行多点投放,深入城市核心商圈,形成大量固定消费人群。于2002年正式吸收外来融资,大胆创新,广布门店,部署国际战略。10年内网点遍布十多个国家,开放超过5000家连锁店

6. gmc牌子衣服怎样

抖音是一款可以拍摄短视频的音乐创意短视频社交软件,也是目前最火的短视频APP,当我们看到那些视频的时候,内心一定有想要创作的想法。

前期筹备

拍摄抖音需要先确定我们的拍摄主题,然后再根据主题来进行脚本创作。一般拍摄主题是根据我们的账号定位来确定的,这两者是息息相关的。

账号定位

如果我们仔细观察就会发现抖音上面的大号都有各自的特色,但内容上却都是统一的。比如抖音账号“虎哥说车”,他的定位就是说车的,所以他发布的内容全部是跟汽车有关系的;比如账号“惠子”,她就是靠颜值吸引粉丝的,所以她发布的就是自己的美颜视频;比如账号“郭聪明”就是唱歌的,那么他发布的都是自己的歌曲。

所以我们才说,拍视频之前需要先明确视频的主题是什么,主题往往是跟账号定位有一定关联的。

短视频的主题要十分具体,才能开始接下来的拍摄工作。具体我们可以从两个方面来考虑。

1、选题是否符合作者的个人领域;

针对创作者本人擅长方向,我们定位的时候就选择适合自己的领域,比如我们擅长做美食,那么抖音视频号定位就可以是专做美食的,我们拍摄的视频内容也要选择同领域。

2、主题的内容选择。

确定主题建议从个人擅长内容以及当下的热点来进行考虑。

拍摄脚本

拍摄抖音视频之前,我们需要先设计好拍摄的脚本,把拍摄的流程先构思好,还有拍摄用到的台词、文案都提前准备好,这样才可以拍出高质量作品。

我们寻找灵感的时候可以通过豆瓣点评、知乎等渠道寻找,最好把每个人物的性格和关系搞清楚,考虑好每个场景、细节和表情,也可以参考借鉴优秀的视频作品来编写脚本。

短视频脚本是故事的发展大纲,是指拍摄视频所依靠的大纲底本。

一个最基本的短视频分镜头脚本主要包含了:摄法、景别、内容、台词等内容,那么我们在撰写短视频脚本时,也可以根据自己制作短视频的需求,酌情添加或者删减,根据脚本模板,填充内容。

短视频脚本创作的6大要素一般包含以下内容:短视频主题、镜头景别、画面内容、台词、时长、运镜。

1、短视频核心内容

抖音短视频脚本撰写的第一步就是根据拍摄主题确定核心内容。

无论你想做一个感人的故事,还是记录生活的一天,都要在脚本中明确,后期的剧情的展开需要围绕核心内容。

2、台词

台词对于抖音短视频而言,是画龙点睛的作用。建议大家在60s的短视频中,尽量不要让文字超过180个字,不然听起来会特别的累。

3、镜头景别

这就是拍摄的时候,选择用远景、全景、中景、近景、特写中的哪一种。

以拍摄人物为例的话:

远景:把整个人和环境拍摄在画面中,常用来表现事件发生的时间、环境等场景。例如:办公室人物。

全景:较远景偏近一点,常用来表现人物的全身动作,或者是人物之间的关系。例如:舞蹈短视频。

中景:拍摄人物膝盖至头顶画面,重点在于显示人物的形体动作。

近景:指拍摄人物胸部以上至头部的部位,常用来表现表情、神态等细微动作。例如:毛光光柜姐形象。

特写:对人物的眼睛、鼻子、嘴、手指等细节进行拍摄,适合用来表现需要突出的细节。例如:美妆产品手部展示。

根据不同的主题要求,抖音短视频脚本中所使用的景别是有所区别的,这方面的内容需要大家有更多的学习经验积累。建议大家上网下载一些教程进行学习。

4、画面内容

内容就是把你想要表达的东西通过各种场景方式进行呈现,即拆分剧本,把内容拆分在每一个镜头里面。

5、拍摄时长

抖音短视频脚本中的时长指的是单个镜头的时长。建议大家提前标注清楚,方便后期剪辑的时候,更快找到重点,提高工作效率。

6、运镜

运镜指的就是镜头的运动方式。

"推"

"推"是最常见的一种运镜技巧。在拍摄的时候,镜头缓慢向前移动,不断地推进,靠近拍摄主体,拍摄主体在画面中的比例逐渐变大。这种运镜技巧能够起到聚焦、突出拍摄主体的作用。比如要拍摄一个人物,镜头向前推进的过程中,人物在画面中的比例逐渐变大,让人物更中突出。

即使是拍摄没有主体的场号,“推”的运镜方式也会让视频更有代入感。

“拉”

“拉”与“推”的运镜方式刚好相反。在拍的过程中,镜头逐渐向后拉远,让镜头远离拍摄主体,成片的视觉效果也与“推”相反。“拉”的运镜技巧能够起到交代环境、突出现场的作用,让看视频的人了解拍摄主体所在的环境特点,增加画面的氛围。

“转”

“转”的运镜技巧,能给视频增加一种独特的视觉效果。其拍摄方法也很简单,常见有两种操作方式。

第一种是站在原地拍摄,在拍摄过程中旋转镜头,旋转角度没有特定的要求,但是在拍摄素材的时候尽量拍摄360度,以方便后期剪辑的时候截取素材。此时如果选择的角度不够。后期就无法增加素材。

第二种是围绕着拍摄主体进行旋转拍摄,这种方式能全方位地展现拍摄主体。旋转拍摄的时候,因为是动态拍摄,所以要控制好移动的速度。

“移”

“移”可以理解为平行移动,移动的方向可以是横向,也可以是纵向,或者倾斜一定的角度。但是移动的轨迹要以直线为主,不要无规则地移动。

单个镜头拍完就停止,然后再拍摄下一个镜头,单个镜头里尽量不要使用多种运镜技巧,因为会造成混乱的视觉效果。

比如拍摄辽阔的自然风光,可以采用横向的水平移动;拍摄高大的主体如建筑、山峰等,可以采用纵向移动;拍摄小场景也可以使用这一运镜技巧。它适用的场景很多,但是一定要注意保证手机是直线移动而不是原地不动的。

“穿”

“穿”可以理解为穿越、穿过的意思,当拍摄的时候,需要在手机和拍摄主体之间寻找一个前景,因为要穿越的就是这个前景。

“穿”的运镜技巧可以让视频画面增加层次感和空间感,因为有了前景的衬托,有了远近的对比,才能让画面有身临其境的代入感。但是前景不能喧宾夺主,它只是起到衬托的作用,比如栏杆的缝隙、门窗、树叶的缝隙等都可以作为前景来使用。拍摄的时候结合“推”和“拉”的运镜技巧,穿过前景,然后聚焦在拍摄主体上。

“跟”

“跟”的运镜技巧可以理解为跟随,拍摄移动的主体时,镜头一直跟随拍摄主体移动。比如在后边跟随拍摄一个向前走动的人,或者在前面拍摄向镜头走过来的人。镜头和主体同步运动,可以保证拍摄主体在画面中的比例是不变的,跟随拍摄也能让画面增加代入感。

“摇”

“摇”的拍摄方法和效果与“移”类似,但是拍摄的时候,摇镜头是指原地不动地旋转手机或者相机,镜头是弧形移动的。比如站在原地拿好手机,镜头从左向右拍摄,手机移动的路径是一个弧形,也可以向上拍摄,记住关键点就是原地不动。“摇”会逐一展示镜头前的场景,让画面更有代入感。

脚本怎么写

写脚本之前需要先了解脚本的结构,这样写出来会比较符合拍摄,下面我们先来介绍下脚本的结构。

脚本的结构

脚本的整体结构分为:开头吸引观众目光、中间进入主题内容、最后深化主题内容三部分。

1、再好的脚本,也需要遵循一定的主题和定位,来明确写作的方向;以30秒为例,当一条视频被人点击之后,如果在开头的5秒种内无法吸引兴趣,这条视频可能就直接被人划过去转向下一条;

所以在脚本的一开头,我们要把吸引观众的内容先呈现出来,这样才能吸引观众看下去。

2、接下来的10秒钟,需要进入主题,包装亮点,继续吸引受众观看;

3、最后的15秒,需要将主题深化,带来一些有意思的见解,并与受众互动、引导点赞、转发和关注等行为。

脚本写作的基本步骤:

1、先介绍故事梗概。

2、写出分集发展大纲。

3、剧情细化到每个场景,人物对话(动作、表情、心理活动、人物之间的关系等提示)。

脚本(偏重于镜头的剧本)的写作格式如下:

第一场 地点 日或夜 内或外

A:(台词)

B:(台词)

创作常用方法

1、嵌套法

嵌套法的目的,是用来解决视频可能出现的3个问题:

1)信息量单薄;

2)用户缺乏吐槽点;

3)视频缺乏耐看性;

那么如何实现嵌套呢?

1)制作一个故事脚本;

2)制作第二个故事脚本;

3)通过一个嵌入点,把第二个故事脚本嵌入第一个脚本;

4)如此循环往复,直至无穷;

2、代入法

先给主题构建一个“代入法”的场景,可以让团队在这个“画框”内,不断带入各种各种元素,实现轻松创意复制。比如主题是“卖车”,大家可以想象,卖车有哪些环节好玩、有趣、有冲突:

1)发传单可以有冲突——花式发传单;

2)顾客电话邀约有冲突——顾客的花式拒绝,顾客的花式勾搭;

3)到店接待有冲突——新来的小姐姐这样接待客人;

3、四维还原法

1)内容还原把热门视频用文字描述一遍,因为在展开过程中,无数细节会被记录并展开出来,信息量得到完整呈现。

2)评论还原看看抖友们,看了这个视频是什么反应。

3)身份还原通过对受众、点赞回复用户的身份反查,找到他们是谁,他们关心什么,他们为什么关心这个爆款视频。

4)策略逻辑还原。这个视频是给谁看的?主流用户是谁?发什么给他们看?

4、模仿法

1)随机模仿看见什么视频火,自己照样子拍一个,比如最近两天比较火的大头、踢瓶盖。

2)系统模仿找到对标的账号、IP,抖音内外都可,分析其经典桥段、套路,不等它在抖音火,就模仿拍摄一个。

如果看了上面的介绍还是不知道脚本怎么写,那么可以看看专门介绍写脚本的课程,这样更加清楚、直接。

脚本分镜头创作方法:https://www.bilibili.com/video/BV1QZ4y1r7tQ/?spm_id_from=333.337.search-card.all.click

短视频脚本创作:https://www.bilibili.com/video/BV1c3411v7Cw/?spm_id_from=333.337.search-card.all.click

脚本写作技巧

脚本不同于其他写作形式,重点在于如何把平面语言转化为镜头语言,镜头语言不止是看得见的文字,还包括看不见的内容。脚本的写作业需要遵循一定的逻辑和步骤:

1、从无到有的过程中,需要选择一个主题,根据主题来梳理脚本大纲、框架结构

2、脚本需要有贯穿全篇的主线,并且需要有必要的内容来支撑主线的发展

3、场景的包装,人物角色的设定,场景和人物的协调表现

4、视频通常会受到时间长度的限制,需要在有限的时间内,安排上精炼、合适、精准的内容,并需要主要前后的逻辑关系

5、点明主题,深化主题内涵,引起精神共鸣或设置悬念为观众带来思考

矛盾是支撑情节发展的核心要素,视频内容的丰富离不开矛盾的设置。

1、结合场景、人物、情节等因素,设置好冲突和转折,“意料之外情理之中”,可以是人物的冲突、语言的冲突、场景的冲突、肢体的冲突、表情的冲突等等;需要结合联想、谐音、一词多意、双关、旧词新解、反转等手法

2、需要掌握一定的常用题材、场景、拍摄手法

3、来源于生活,反映生活,服务生活

脚本课程推荐

抖音短视频脚本简单几步,小白也能快速上手:https://www.bilibili.com/video/BV1Dp4y1h7ve/

短视频制作脚本撰写:https://www.bilibili.com/video/av501191474/?p=16

分析同行内容

我们在拍摄短视频之前可以先分析下同行拍摄的内容,学习学习经验,这样会有利于自己拍摄出好的作品。

首先我们要分析他为什么火?

我们可以将点赞量大于10W的视频都收集起来,作为重点分析的对象,带着以下四个问题去分析:

①该视频的视频形式我能做出来吗?

②该视频内容我能否做出来?

③这类账号如何变现?我是否有资源?

④我能否长时间做这类视频?

给大家一个好用的表格,用来分析数据很方便,把标题、点赞量、评论量、转发量、视频链接作为表头,如下所示。

前期拍摄视频的时候,我们如果不知道怎么制作内容,那么就可以借鉴我们的分析成果,模仿这些优质的视频,后期再开始创新。

注册账号并编辑好资料后,就可以上传视频了。

对于新手来说,想要短时间内上热门,最好的方法就是模仿,我要模仿那些点赞量高的视频。

这里有两点给大家说:

①平台的风气就是模仿,大家可以发现,只要有一个梗上了热门,就会出现大量的模仿者,而他们模仿的视频,还依旧能上热门。

②热门视频是经过用户的检测的,模仿的作品,大概率会上热门,能快速试错。

视频拍摄

拍抖音的步骤

1、打开手机软件商店,点击下载,然后下载抖音APP,安装抖音APP。

2、打开抖音App,之后点击抖音下方的加号键;

3、然后点击屏幕左下方的特效或道具,接着选择想要的特效或道具;

4、点击上方选择音乐,可以添加背景音乐;

5、然后点击屏幕中的拍摄按钮,开始拍摄视频;

6、在拍摄完成之后,接着点击下一步;

7、最后再点击发布就可以了,这样就能发布自己拍摄的抖音小视频了。

拍摄方式

远程控制暂停

拍摄视频的时候,如果手机隔得比较远,可以使用拍摄里面的“倒计时”功能。例如我们只要拍摄10s就暂停,可以将暂停拉杆拖到10s的位置处即可。然后点击“开始拍摄”拍摄,当拍摄到第10s的时候就会自动暂停。这样拍摄的时候,自己可以在手机随着自己的需求来拍摄不同的风格。

具体的拍摄技巧可以观看以下课程,课程里会有详细的介绍。

远程控制暂停:https://www.bilibili.com/video/BV1PB4y1Q743/?spm_id_from=333.337.search-card.all.click

调整播放速度

拍摄视频的时候可以调节播放速度,快慢速度调整就是调整音乐和视频的匹配。如果选择“快”或者“极快”,拍摄的时候音乐就会放慢,相应的视频成品中的画面就会加快;反之,如果选择“慢”或者“极慢”,拍摄时的音乐就会加快,成品中的画面就会放慢。

具体的拍摄技巧可以观看以下课程,课程里会有详细的介绍。

调节播放速度:https://www.bilibili.com/video/BV1ZK411V778/?spm_id_from=333.337.search-card.all.click

拍摄分段视频

抖音可以拍摄分段视频,拍摄一段视频后点击暂停,然后再拍摄另外一段视频,最后把这两段视频拼接起来成为一个完整的视频,这就是分段视频。

例如很多达人拍摄的“变装视频”用的就是分段视频拍摄手法。但是拍摄分段视频的时候,拍摄内容不要牛头不对马嘴,前面一个视频拍摄的是一个内容,后面的视频拍的又是另一个内容,这样会让用户看起来觉得很乱,不知道你要表达什么内容。

操作方法:

1、进入抖音App后,打开发布视频功能。

2、打开录制长视频

进入发布视频功能后,打开长视频功能。

3、进行分段拍摄

进入录制视频页面后,开始录制视频,录制完成一段视频后点击暂停录制按钮,停止录制视频,然后在选择开始录制,进行录制下一段视频即可。

转场

静态转场:

静态转场的时候参照物不是变的。

如果你想做出秒换服装的效果,就必须是除了服装款式以外,屏幕内其他东西都保持不变,包括本人的动作表情之类的因素也要保持不变。同样的,如果想换背景,就以上一个场景的最后一个动作作为下一个场景的开始继续拍摄,这样动作看起来就是连贯的。

动态转场:

动态转场中动作要保持连贯性,连贯的含义就是上一个场景中的动作要无缝衔接到下一个场景,比如这个场景你正在做向下蹲的动作,蹲到一半暂停了,下一个场景中你也要从刚刚蹲到一半的地方继续往下蹲。

动态转场有三种,第一摄像机不动,主体动作的连贯。第二主体物不动,摄像机拍摄方向的连贯。第三主体物和摄像机都动,且前后连贯。

1、摄像机不动,主体动作的连贯

例:上一个场景中你伸出手拳头盖住摄像头,下一个场景你也要是以同样的姿势收回你的拳头,中间你可以换衣服换背景甚至换另外一个人。你还可以手伸向摄像头,暂停后切换成后置摄像头,开拍的时候手继续向前伸出去,最后看起来就像是你的手穿过了手机屏幕一样。当然了,要想最后成品效果好,除了要改变的东西变化以外,其他元素都要尽量保持不变。

2、主体物不动,摄像机拍摄方向的连贯

所谓拍摄镜头的连贯性就是比如,上一个场景用左手把手机从中间水平移动到左边,下一个场景就要用右手把手机从右边移回中间,这样最终的效果看起来就像是镜头绕了一圈。

3、主体物和摄像机都动,且前后连贯如果有另一个人帮你拍,你可以试试这种。比如你头向右看,摄像机跟着你往右拍。暂停,换另一个人另一个场景,同样让摄像机从左向右拍。最后的成果看起来就像是PPT里面有一个后一帧推走前一帧的转场效果。

操作方法:

1、进入抖音App后,打开发布视频功能。

2、在拍摄页面,点击相册,选择需要的素材。

3、选择视频,点击下一步。

4、接着点击下一步。

5、在选择音乐页面,点击特效。

6、选择转场,接着选中想要的特效,点击保存。

7、返回后,点击下一步,设置好后,点击发布,这样添加转场特效的视频就发布成功。

合拍蹭热门

合拍就是与达人一起合拍一个视频,比如最近很火的“合拍唱歌”,唱热门歌曲,一人唱一句歌词。

具体的拍摄技巧可以观看以下课程,课程里会有详细的介绍。

抖音合拍视频:https://jingyan.baidu.com/article/ff42efa9ee8b0dc19e2202a0.html

拍摄技巧

1、拍摄不能手抖

拍摄视频的时候千万不能手抖,手抖拍出来的视频都是模糊不清的。要时刻保持正确的对焦,这样才能拍摄出清晰的视频效果。

我们可以把手机放在支架上或使用自拍杆拍摄,这样拍摄出来的画面比较稳定。

2、学会利用光线

拍摄短视频时光线十分重要,好的光线布局可以有效提高画面质量。尤其是在拍摄人像时要多用柔光,会增强画面美感,要避免明显的暗影和曝光如果光线不清晰,可以手动打光,灯光打在人物的脸上或用反光板调节。

光线不好的地方,可以开启闪光灯功能拍摄,还可以购买个专业的外置闪光灯,自由调节外置闪光灯的亮度。

在天气好的时候,可以尝试逆光拍摄,在拍摄界面可以对准高光区域进行测光,即可拍出艺术感十足的剪影大片。

3、切换场景

在拍摄视频之前要确定好自己拍摄的主题是什么、内容是什么,根据视频内容来选定拍摄场景,并且,我们可以根据视频的内来换多个拍摄场景。如可以从远处将镜头推近,或者可以从近处将镜头拉远,甚至可以斜着拍,来避免视频过于单调,让视频画面更加生动。根据不同的拍摄手法与拍摄场景来不断丰富自己视频的内容。

4、提高发布作品的清晰度

①使用手机原相机拍摄:

手机相机设置1080P HD,60fps;

用剪映加美颜,调节参数亮度+10、对比度+10、饱和度+10、色温-8、锐化+60;

导出设置调1080P 60fps;

②用抖音相机拍摄:降低曝光、清晰度调到最高;

打开画质增强;

发布设置点击高清发布;

③真人出镜用轻颜相机APP拍摄,补光灯补光。

后期剪辑

拍摄视频的时候有些技巧需要使用视频剪辑软件,我们可以选择剪映进行操作。

比如说视频变速功能,就可以在剪映里面制作出来。

打开剪映,点击页面中的加号按钮。

选择最下方的剪映工具栏对视频素材【剪切、配音和加特效】。

点击视频编辑条使用下方编辑工具箱【分割、变速和添加动画】。

选择视频,点击变速,可以调整视频播放的速度。

点击添加音频,选择自己喜欢的音乐。

剪辑完成后,点击右上角的导出。

点击下方的一键分享到抖音,还可以直接打开抖音发布这个视频。

剪映操作步骤

第一、准备视频素材点击【添加到项目】导入到剪映编辑界面。

第二、选择下方的剪映工具栏对视频素材【剪切、配音和加特效】。

第三、点击视频编辑条使用下方编辑工具箱【分割、变速和添加动画】。

第四、点击【添加音频】选择音乐为视频加入背景音乐。

第五、点击动画设置视频片段转场动画效果。

第六、视频制作完成后设置分辨率点击【导出】按钮即可。

准备视频素材点击【添加到项目导入】到剪映编辑界面。

网上有很多剪映的功能教程,如果想学习更多剪辑方式,可以在网上观看一些网络教程,简单易学。

教程推荐:

剪映基础入门

https://www.bilibili.com/video/BV1eP41157vE/?p=2&spm_id_from=pageDriver

一小时学会剪映

https://www.bilibili.com/video/BV1Gz4y1Z7ug/?spm_id_from=333.337.search-card.all.click

发布视频

视频拍摄好了之后我们可以观看下视频,然后把不合适的地方剪切掉,把视频剪辑一下,让视频看起来更加完善,这样就可以发布了。

发布视频的时候还可以添加热点标签,在发布视频的页面可以点击“添加标签”,然后根据视频内容选择标签,这样也可以带来一部分流量,最后点击发布就行。

%3Chowto_content%3E[{"type":"paragraph","attrs":{"is_abstract":true},"children":[{"type":"text","text":"抖音是一款可以拍摄短视频的音乐创意短视频社交软件,也是目前最火的短视频APP,当我们看到那些视频的时候,内心一定有想要创作的想法。","id":""}],"text":"","id":"FoWKdc2MmoeKqWxQJjncMzECnQf"},{"type":"heading","attrs":{"level":1},"children":[{"type":"text","text":"前期筹备","id":""}],"text":"","id":"KKKydOkUKowg8oxaeaPcV8fdn7f"},{"type":"paragraph","children":[{"type":"text","text":"拍摄抖音需要先确定我们的拍摄主题,然后再根据主题来进行脚本创作。一般拍摄主题是根据我们的账号定位来确定的,这两者是息息相关的。","id":""}],"text":"","id":"CwQyd602coKGCExnJA2cbEIknwo"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"账号定位","id":""}],"text":"","id":"T0KgduMeKoYcEqxAL6qcbcPDnjb"},{"type":"paragraph","children":[{"type":"text","text":"如果我们仔细观察就会发现抖音上面的大号都有各自的特色,但内容上却都是统一的。比如抖音账号“虎哥说车”,他的定位就是说车的,所以他发布的内容全部是跟汽车有关系的;比如账号“惠子”,她就是靠颜值吸引粉丝的,所以她发布的就是自己的美颜视频;比如账号“","id":""},{"type":"text","text":"郭聪明","id":""},{"type":"text","text":"”就是唱歌的,那么他发布的都是自己的歌曲。","id":""}],"text":"","id":"LUCwdIe48oai8sxaofIcAbbynYe"},{"type":"paragraph","children":[{"type":"text","text":"所以我们才说,拍视频之前需要先明确视频的主题是什么,主题往往是跟账号定位有一定关联的。","id":""}],"text":"","id":"PuGKdCiyioIKq0xIjmFct5FWn2c"},{"type":"paragraph","children":[{"type":"text","text":"短视频的主题要十分具体,才能开始接下来的拍摄工作。具体我们可以从","id":""},{"type":"text","text":"两个方面","id":""},{"type":"text","text":"来考虑。","id":""}],"text":"","id":"E6Oed6om0oKggKxCoYpc61CHn2e"},{"type":"paragraph","children":[{"type":"text","text":"1、选题是否符合作者的个人领域;","id":""}],"text":"","id":"Cus6dWg6SoeOQIxmCNWcCsLfn0d"},{"type":"paragraph","children":[{"type":"text","text":"针对创作者本人擅长方向,我们定位的时候就选择适合自己的领域,比如我们擅长做美食,那么抖音视频号定位就可以是专做美食的,我们拍摄的视频内容也要选择同领域。","id":""}],"text":"","id":"A6EwdsOyOo4ggSxAXk7cr4eznrc"},{"type":"paragraph","children":[{"type":"text","text":"2、主题的内容选择。","id":""}],"text":"","id":"Yk6AdWyIcou20Kx2bpccrb32nRh"},{"type":"paragraph","children":[{"type":"text","text":"确定主题建议从个人擅长内容以及当下的热点来进行考虑。","id":""}],"text":"","id":"HmsMd6oUaoEswExEFEjc241Tnjf"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"拍摄脚本","id":""}],"text":"","id":"Vy0ed2GGqo8OI4xsn64ckRgLnef"},{"type":"paragraph","children":[{"type":"text","text":"拍摄抖音视频之前,我们需要先设计好拍摄的脚本,把拍摄的流程先构思好,还有拍摄用到的台词、文案都提前准备好,这样才可以拍出高质量作品。","id":""}],"text":"","id":"QwW4dYSWGoMCuux8xgGco4NmnGe"},{"type":"paragraph","children":[{"type":"text","text":"我们寻找灵感的时候可以通过豆瓣点评、知乎等渠道寻找,最好把每个人物的性格和关系搞清楚,考虑好每个场景、细节和表情,也可以参考借鉴优秀的视频作品来编写脚本。","id":""}],"text":"","id":"CUIedE6mCo2yuWxE5LZcZ0CFnhd"},{"type":"paragraph","children":[{"type":"text","text":"短视频脚本是故事的发展大纲,是指拍摄视频所依靠的大纲底本。","id":""}],"text":"","id":"QomydiWecoY2W6xc97VcOSEDnYb"},{"type":"paragraph","children":[{"type":"text","text":"一个最基本的短视频分镜头脚本主要包含了:摄法、景别、内容、台词等内容,那么我们在撰写短视频脚本时,也可以根据自己制作短视频的需求,酌情添加或者删减,根据脚本模板,填充内容。","id":""}],"text":"","id":"OYiQdmCugoWOKMxwn6ocwrMgnGc"},{"type":"paragraph","children":[{"type":"text","text":"短视频脚本创作的6大要素一般包含以下内容:短视频主题、镜头景别、画面内容、台词、时长、运镜。","id":""}],"text":"","id":"YEMwdKCgOocoUsxYjAaccinAn8c"},{"type":"paragraph","children":[{"type":"text","text":"1、短视频核心内容","id":""}],"text":"","id":"CYUAdkmSIoygguxcjGpcD8nhn2c"},{"type":"paragraph","children":[{"type":"text","text":"抖音短视频脚本撰写的第一步就是根据拍摄主题确定核心内容。","id":""}],"text":"","id":"Ss6kdc2GUoYoAux0inaclitLn3e"},{"type":"paragraph","children":[{"type":"text","text":"无论你想做一个感人的故事,还是记录生活的一天,都要在脚本中明确,后期的剧情的展开需要围绕核心内容。","id":""}],"text":"","id":"EaYOdguI0oeYcqxymQwcVdOxntc"},{"type":"paragraph","children":[{"type":"text","text":"2、台词","id":""}],"text":"","id":"ZG06dm2aGogGYExO8wjcfxdknVd"},{"type":"paragraph","children":[{"type":"text","text":"台词对于抖音短视频而言,是画龙点睛的作用。建议大家在60s的短视频中,尽量不要让文字超过180个字,不然听起来会特别的累。","id":""}],"text":"","id":"Twayd2ceKoeiwkxuUetcpqS0nXf"},{"type":"paragraph","children":[{"type":"text","text":"3、镜头景别","id":""}],"text":"","id":"QyEgdm44aoa8o6xM88acrJO4niW"},{"type":"paragraph","children":[{"type":"text","text":"这就是拍摄的时候,选择用远景、全景、中景、近景、特写中的哪一种。","id":""}],"text":"","id":"C8eadmwiqoWs0kxxNFUc4ZB3nkl"},{"type":"paragraph","children":[{"type":"text","text":"以拍摄人物为例的话:","id":""}],"text":"","id":"J4aUdIcm8oG4OKxq8AocsNW7nYd"},{"type":"paragraph","children":[{"type":"text","text":"远景:把整个人和环境拍摄在画面中,常用来表现事件发生的时间、环境等场景。例如:办公室人物。","id":""}],"text":"","id":"TkOodWKomocUq4xoLSXcbvQGnkb"},{"type":"paragraph","children":[{"type":"text","text":"全景:较远景偏近一点,常用来表现人物的全身动作,或者是人物之间的关系。例如:舞蹈短视频。","id":""}],"text":"","id":"BuCodyA6coOWO2xi0yjc0W6invd"},{"type":"paragraph","children":[{"type":"text","text":"中景:拍摄人物膝盖至头顶画面,重点在于显示人物的形体动作。","id":""}],"text":"","id":"SS2YdeaqWoUCsGxSqxjcZYS4nff"},{"type":"paragraph","children":[{"type":"text","text":"近景:指拍摄人物胸部以上至头部的部位,常用来表现表情、神态等细微动作。例如:毛光光柜姐形象。","id":""}],"text":"","id":"NMGMd6U6QoA4qKxeuRrcLuQmnye"},{"type":"paragraph","children":[{"type":"text","text":"特写:对人物的眼睛、鼻子、嘴、手指等细节进行拍摄,适合用来表现需要突出的细节。例如:美妆产品手部展示。","id":""}],"text":"","id":"NiIgd62SWoa0uGxAlnDcaEP7nwd"},{"type":"paragraph","children":[{"type":"text","text":"根据不同的主题要求,抖音短视频脚本中所使用的景别是有所区别的,这方面的内容需要大家有更多的学习经验积累。建议大家上网下载一些教程进行学习。","id":""}],"text":"","id":"V8okd0gqwoWMsoxcP4wcQHrQnJh"},{"type":"paragraph","children":[{"type":"text","text":"4、画面内容","id":""}],"text":"","id":"J6i8dEiy2om4m6xgp8HchCBNnfg"},{"type":"paragraph","children":[{"type":"text","text":"内容就是把你想要表达的东西通过各种场景方式进行呈现,即拆分剧本,把内容拆分在每一个镜头里面。","id":""}],"text":"","id":"Hs2EdgwAcoigw6xWeRhcGVO1nWb"},{"type":"paragraph","children":[{"type":"text","text":"5、拍摄时长","id":""}],"text":"","id":"JEEKdagikog2OkxyELYcgNRQnsg"},{"type":"paragraph","children":[{"type":"text","text":"抖音短视频脚本中的时长指的是单个镜头的时长。建议大家提前标注清楚,方便后期剪辑的时候,更快找到重点,提高工作效率。","id":""}],"text":"","id":"POacdQYWCoesq0xisupcaPPTnFc"},{"type":"paragraph","children":[{"type":"text","text":"6、运镜","id":""}],"text":"","id":"Eusqd8MKGoC8mWx3ZehczWTBnCA"},{"type":"paragraph","children":[{"type":"text","text":"运镜指的就是镜头的运动方式。","id":""}],"text":"","id":"GCqqdoawQo2EkAxm0lUcNNdMnWh"},{"type":"paragraph","children":[{"type":"text","text":"\"推\"","id":""}],"text":"","id":"PESodqIE8oISqqxEDHmcSofUnLb"},{"type":"paragraph","children":[{"type":"text","text":"\"推\"是最常见的一种运镜技巧。在拍摄的时候,镜头缓慢向前移动,不断地推进,靠近拍摄主体,拍摄主体在画面中的比例逐渐变大。这种运镜技巧能够起到聚焦、突出拍摄主体的作用。比如要拍摄一个人物,镜头向前推进的过程中,人物在画面中的比例逐渐变大,让人物更中突出。","id":""}],"text":"","id":"NImIdIOcko4QO8xUHTCcWlhnnVc"},{"type":"paragraph","children":[{"type":"text","text":"即使是拍摄没有主体的场号,“推”的运镜方式也会让视频更有代入感。","id":""}],"text":"","id":"H2G0dww6koKKsuxQhXWcR0AHn5g"},{"type":"image","attrs":{"height":334,"note":[{"type":"text","text":"拍摄脚本","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/59ab5804423042d2ac43741632779fbf","width":639},"text":"","id":"RAssdWUAWoCsCwxXNWbc3McKnuj"},{"type":"paragraph","children":[{"type":"text","text":"“拉”","id":""}],"text":"","id":"NCgsdieUwoekS4xistqczZZNnxf"},{"type":"paragraph","children":[{"type":"text","text":"“拉”与“推”的运镜方式刚好相反。在拍的过程中,镜头逐渐向后拉远,让镜头远离拍摄主体,成片的视觉效果也与“推”相反。“拉”的运镜技巧能够起到交代环境、突出现场的作用,让看视频的人了解拍摄主体所在的环境特点,增加画面的氛围。","id":""}],"text":"","id":"Zam6d4AkMo2MEuxQP82cPl9Fnmd"},{"type":"paragraph","children":[{"type":"text","text":"“转”","id":""}],"text":"","id":"WUWWdQmQsoSUK0xgboYcjLsmn7b"},{"type":"paragraph","children":[{"type":"text","text":"“转”的运镜技巧,能给视频增加一种独特的视觉效果。其拍摄方法也很简单,常见有两种操作方式。","id":""}],"text":"","id":"KQWcdmmaaoQykKxCsQOcf1Lxnbd"},{"type":"paragraph","children":[{"type":"text","text":"第一种是站在原地拍摄,在拍摄过程中旋转镜头,旋转角度没有特定的要求,但是在拍摄素材的时候尽量拍摄360度,以方便后期剪辑的时候截取素材。此时如果选择的角度不够。后期就无法增加素材。","id":""}],"text":"","id":"Wwo4dMaAoowuYYxiWINcUZLVnff"},{"type":"paragraph","children":[{"type":"text","text":"","id":""}],"text":"","id":"NS4GdiIyooaUq6x0CYNc99Eunmc"},{"type":"image","attrs":{"height":438,"note":[{"type":"text","text":"拍摄脚本","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/1ecf50ab4efd4534ade7819d8580ea87","width":606},"text":"","id":"A6S6diOk2oG8SGxYd18cPVeanwb"},{"type":"paragraph","children":[{"type":"text","text":"","id":""}],"text":"","id":"US0sdgScyo8wQ2xmaPycHi2Anhg"},{"type":"paragraph","children":[{"type":"text","text":"第二种是围绕着拍摄主体进行旋转拍摄,这种方式能全方位地展现拍摄主体。旋转拍摄的时候,因为是动态拍摄,所以要控制好移动的速度。","id":""}],"text":"","id":"NQYEdsOiQoUwmsx631hc860bnce"},{"type":"paragraph","children":[{"type":"text","text":"","id":""}],"text":"","id":"TaikdYKWYo0E8axQHwqcFp2encQ"},{"type":"image","attrs":{"height":329,"note":[{"type":"text","text":"拍摄脚本","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/2e4c737504eb4009b16bf4cac57bcec4","width":580},"text":"","id":"ZEE4dKKeyoE60cxW6DCcVn8YnIg"},{"type":"paragraph","children":[{"type":"text","text":"“移”","id":""}],"text":"","id":"ScMSdqYAgoaSc2x48D9c1QuKnzA"},{"type":"paragraph","children":[{"type":"text","text":"“移”可以理解为平行移动,移动的方向可以是横向,也可以是纵向,或者倾斜一定的角度。但是移动的轨迹要以直线为主,不要无规则地移动。","id":""}],"text":"","id":"GO26dwQG4oQguwx0m59cnWsEnOe"},{"type":"paragraph","children":[{"type":"text","text":"单个镜头拍完就停止,然后再拍摄下一个镜头,单个镜头里尽量不要使用多种运镜技巧,因为会造成混乱的视觉效果。","id":""}],"text":"","id":"OaoIdkocKowUc0xQfDlcKrxgnHc"},{"type":"paragraph","children":[{"type":"text","text":"比如拍摄辽阔的自然风光,可以采用横向的水平移动;拍摄高大的主体如建筑、山峰等,可以采用纵向移动;拍摄小场景也可以使用这一运镜技巧。它适用的场景很多,但是一定要注意保证手机是直线移动而不是原地不动的。","id":""}],"text":"","id":"OoWWdeQQsoqyYWx8fRocvvSinlh"},{"type":"image","attrs":{"height":303,"note":[{"type":"text","text":"拍摄脚本","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/f9b7be581021431a9405fd2e259ade9e","width":571},"text":"","id":"RSyAdyccEoEcOsxrw7ecRCAUngC"},{"type":"paragraph","children":[{"type":"text","text":"“穿”","id":""}],"text":"","id":"EGSOdYqc8oKUMoxFmQrcSMGBnzo"},{"type":"paragraph","children":[{"type":"text","text":"“穿”可以理解为穿越、穿过的意思,当拍摄的时候,需要在手机和拍摄主体之间寻找一个前景,因为要穿越的就是这个前景。","id":""}],"text":"","id":"SSUsd0maWoqKuix8xezc3s8fnOd"},{"type":"paragraph","children":[{"type":"text","text":"“穿”的运镜技巧可以让视频画面增加层次感和空间感,因为有了前景的衬托,有了远近的对比,才能让画面有身临其境的代入感。但是前景不能喧宾夺主,它只是起到衬托的作用,比如栏杆的缝隙、门窗、树叶的缝隙等都可以作为前景来使用。拍摄的时候结合“推”和“拉”的运镜技巧,穿过前景,然后聚焦在拍摄主体上。","id":""}],"text":"","id":"F46ydqiEGo2oc8xWUnxc9Uchn4g"},{"type":"image","attrs":{"height":261,"note":[{"type":"text","text":"拍摄脚本","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/675c248e8af34511b31d779c5ee2a2fc","width":640},"text":"","id":"Y6I6d2QooogWoSxsRhHco7rBnNg"},{"type":"paragraph","children":[{"type":"text","text":"“跟”","id":""}],"text":"","id":"TGecdQ400oSi0axUjf4cvqExnFg"},{"type":"paragraph","children":[{"type":"text","text":"“跟”的运镜技巧可以理解为跟随,拍摄移动的主体时,镜头一直跟随拍摄主体移动。比如在后边跟随拍摄一个向前走动的人,或者在前面拍摄向镜头走过来的人。镜头和主体同步运动,可以保证拍摄主体在画面中的比例是不变的,跟随拍摄也能让画面增加代入感。","id":""}],"text":"","id":"LmqEdUuaKouoQ0xIlJAcB1Fcnne"},{"type":"image","attrs":{"height":332,"note":[{"type":"text","text":"拍摄脚本","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/edfa1c58565d4652b28ac0fb19b00dbf","width":640},"text":"","id":"HcWqdwyiEoIUi2xsxlBcsLuOnte"},{"type":"paragraph","children":[{"type":"text","text":"“摇”","id":""}],"text":"","id":"AyOedS0oIokWKSx6MUncnAhonvf"},{"type":"paragraph","children":[{"type":"text","text":"“摇”的拍摄方法和效果与“移”类似,但是拍摄的时候,摇镜头是指原地不动地旋转手机或者相机,镜头是弧形移动的。比如站在原地拿好手机,镜头从左向右拍摄,手机移动的路径是一个弧形,也可以向上拍摄,记住关键点就是原地不动。“摇”会逐一展示镜头前的场景,让画面更有代入感。","id":""}],"text":"","id":"BaKOdyouGocmMKxgihwcJ8WSnmr"},{"type":"image","attrs":{"height":346,"note":[{"type":"text","text":"拍摄脚本","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/94a89329977445fd9d1747949be5736c","width":500},"text":"","id":"KESIdICCsogcCqxg76OcX0QInIe"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"","id":""}],"text":"","id":"REwkdGyuQo0OqCxa7fycZkzHnL3"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"脚本怎么写","id":""}],"text":"","id":"N8yAdQy20oKicwxuiXOcCtkInmd"},{"type":"paragraph","children":[{"type":"text","text":"写脚本之前需要先了解脚本的结构,这样写出来会比较符合拍摄,下面我们先来介绍下脚本的结构。","id":""}],"text":"","id":"H4cSdmuEMo2Y8mxCKneceL3lnff"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"脚本的结构","id":""}],"text":"","id":"So0AdGc0UoIywKx252nc8x4nnuc"},{"type":"paragraph","children":[{"type":"text","text":"脚本的整体结构分为:开头吸引观众目光、中间进入主题内容、最后深化主题内容三部分。","id":""}],"text":"","id":"Io0idG2ugoMeeqx8d2IcfKpgnKg"},{"type":"paragraph","children":[{"type":"text","text":"1、再好的脚本,也需要遵循一定的主题和定位,来明确写作的方向;以30秒为例,当一条视频被人点击之后,如果在开头的5秒种内无法吸引兴趣,这条视频可能就直接被人划过去转向下一条;","id":""}],"text":"","id":"GcAYdwCaWoWs0kxshjlcXIjCnah"},{"type":"paragraph","children":[{"type":"text","text":"所以在脚本的一开头,我们要把吸引观众的内容先呈现出来,这样才能吸引观众看下去。","id":""}],"text":"","id":"XE4Gda468ogE4Mxuy8IcXPIfnDg"},{"type":"paragraph","children":[{"type":"text","text":"2、接下来的10秒钟,需要进入主题,包装亮点,继续吸引受众观看;","id":""}],"text":"","id":"EG4AdesCwowQ6CxuI4qcCRn5nsc"},{"type":"paragraph","children":[{"type":"text","text":"3、最后的15秒,需要将主题深化,带来一些有意思的见解,并与受众互动、引导点赞、转发和关注等行为。","id":""}],"text":"","id":"VeyudAWAyoWoogxQz4xcKmNRnuh"},{"type":"paragraph","children":[{"type":"text","marks":[{"type":"strong"}],"text":"脚本","id":""},{"type":"text","marks":[{"type":"strong"}],"text":"写作的基本步骤:","id":""}],"text":"","id":"OsokdoUSKoeAISxONVVcWPKQnfG"},{"type":"paragraph","children":[{"type":"text","text":"1、先介绍故事梗概。","id":""}],"text":"","id":"TWE4d6GauoK4mQxItXGcrhG0nJh"},{"type":"paragraph","children":[{"type":"text","text":"2、写出分集发展大纲。","id":""}],"text":"","id":"EEoqdwA46oqygaxERsGc9Npjngd"},{"type":"paragraph","children":[{"type":"text","text":"3、剧情细化到每个场景,人物对话(动作、表情、心理活动、人物之间的关系等提示)。","id":""}],"text":"","id":"XA6adgOOuok8SwxXlgDcrZJrnoT"},{"type":"paragraph","children":[{"type":"text","text":"脚本(偏重于镜头的剧本)的写作格式如下:","id":""}],"text":"","id":"HcgWdum2QoEySuxYjWdcsP3LnTe"},{"type":"paragraph","children":[{"type":"text","text":"第一场 地点 日或夜 内或外","id":""}],"text":"","id":"N8q8dmciooEA0kxwdeFcecNqnue"},{"type":"paragraph","children":[{"type":"text","text":"A:(台词)","id":""}],"text":"","id":"GYiudWGO2oGCIexkVBLcPqk3nrf"},{"type":"paragraph","children":[{"type":"text","text":"B:(台词)","id":""}],"text":"","id":"UiQKduYCIoaOGExkXYOc4kFBnWf"},{"type":"image","attrs":{"height":624,"note":[{"type":"text","text":"脚本怎么写","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/2bf6caacb09a4dffb372999e12f68a89","width":1193},"text":"","id":"BskMdoACYoeem0x4uwkcOSxtnpd"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"创作常用方法","id":""}],"text":"","id":"OIsCdum0AoWomOxIridcryRBn2e"},{"type":"paragraph","children":[{"type":"text","text":"1、嵌套法","id":""}],"text":"","id":"OSywdG6sqo00sgxAhipcr35QnEb"},{"type":"paragraph","children":[{"type":"text","text":"嵌套法的目的,是用来解决视频可能出现的3个问题:","id":""}],"text":"","id":"LCIIdEIUso04C0xw5H2cCfQonSc"},{"type":"paragraph","children":[{"type":"text","text":"1)信息量单薄;","id":""}],"text":"","id":"IuEed6oiaoo82oxqOaOcWTEznKg"},{"type":"paragraph","children":[{"type":"text","text":"2)用户缺乏吐槽点;","id":""}],"text":"","id":"TyGadQUAsoUc0ixSIeYcq7mgn0e"},{"type":"paragraph","children":[{"type":"text","text":"3)视频缺乏耐看性;","id":""}],"text":"","id":"V4WGdgaUKowSsix4CG5cpdTSnle"},{"type":"paragraph","children":[{"type":"text","text":"那么如何实现嵌套呢?","id":""}],"text":"","id":"J0EWdsm4QoIYmkxOegBck95Knsh"},{"type":"paragraph","children":[{"type":"text","text":"1)制作一个故事脚本;","id":""}],"text":"","id":"Z0cSdIEaAoQ6kwxme2QcoaN4ngb"},{"type":"paragraph","children":[{"type":"text","text":"2)制作第二个故事脚本;","id":""}],"text":"","id":"YgCUdKMGioCY8cxmuPZch0Bdnzh"},{"type":"paragraph","children":[{"type":"text","text":"3)通过一个嵌入点,把第二个故事脚本嵌入第一个脚本;","id":""}],"text":"","id":"HiM8dGeCOoSMuAxS4FfcAopmnOf"},{"type":"paragraph","children":[{"type":"text","text":"4)如此循环往复,直至无穷;","id":""}],"text":"","id":"HSmYdKK4koA86CxcZZrcJELRnBg"},{"type":"paragraph","children":[{"type":"text","text":"2、","id":""},{"type":"text","text":"代入法","id":""}],"text":"","id":"SKs6dsauuoOmYix8or6cx6nnn5b"},{"type":"paragraph","children":[{"type":"text","text":"先给主题构建一个“代入法”的场景,可以让团队在这个“画框”内,不断带入各种各种元素,实现轻松创意复制。比如主题是“卖车”,大家可以想象,卖车有哪些环节好玩、有趣、有冲突:","id":""}],"text":"","id":"VYOudwouSouA4Yxof7Icq91dnYf"},{"type":"paragraph","children":[{"type":"text","text":"1)发传单可以有冲突——花式发传单;","id":""}],"text":"","id":"LQqkdc4seoggAsxEZo8c0zHMnph"},{"type":"paragraph","children":[{"type":"text","text":"2)顾客电话邀约有冲突——顾客的花式拒绝,顾客的花式勾搭;","id":""}],"text":"","id":"EwO6diWEMoYComxyl3Zc1ycXngd"},{"type":"paragraph","children":[{"type":"text","text":"3)到店接待有冲突——新来的小姐姐这样接待客人;","id":""}],"text":"","id":"Cg0EdgAueocgWAxccILchnYqn4K"},{"type":"paragraph","children":[{"type":"text","text":"3、四维还原法","id":""}],"text":"","id":"WgG2dS8sCoCAgcxcUfXcB2Ndn7d"},{"type":"paragraph","children":[{"type":"text","text":"1)内容还原把热门视频用文字描述一遍,因为在展开过程中,无数细节会被记录并展开出来,信息量得到完整呈现。","id":""}],"text":"","id":"Y6W0da02IoKOYexg0tTc6U7VnOa"},{"type":"paragraph","children":[{"type":"text","text":"2)评论还原看看抖友们,看了这个视频是什么反应。","id":""}],"text":"","id":"NMuCdesqGoiMcgxwVsKcAxg3n5c"},{"type":"paragraph","children":[{"type":"text","text":"3)身份还原通过对受众、点赞回复用户的身份反查,找到他们是谁,他们关心什么,他们为什么关心这个爆款视频。","id":""}],"text":"","id":"ZesudMeCUoY2YkxUsJkcYMmAn9e"},{"type":"paragraph","children":[{"type":"text","text":"4)策略逻辑还原。这个视频是给谁看的?主流用户是谁?发什么给他们看?","id":""}],"text":"","id":"C0g2dC8i4okEwux83I5c63ahnhh"},{"type":"paragraph","children":[{"type":"text","text":"4、","id":""},{"type":"text","text":"模仿法","id":""}],"text":"","id":"NMaIdCsuyoyAcMxCQPLcrrRCnjc"},{"type":"paragraph","children":[{"type":"text","text":"1)随机模仿看见什么视频火,自己照样子拍一个,比如最近两天比较火的大头、踢瓶盖。","id":""}],"text":"","id":"BmwOdKaqioiQoUxsxRWcmPy5nCh"},{"type":"paragraph","children":[{"type":"text","text":"2)系统模仿找到对标的账号、IP,抖音内外都可,分析其经典桥段、套路,不等它在抖音火,就模仿拍摄一个。","id":""}],"text":"","id":"K4QCdQgAgogGqYxMFiFcTFaZnWh"},{"type":"paragraph","children":[{"type":"text","text":"如果看了上面的介绍还是不知道脚本怎么写,那么可以看看专门介绍写脚本的课程,这样更加清楚、直接。","id":""}],"text":"","id":"XmW8dsqScoo6gYx8Pxxcr5hynAg"},{"type":"paragraph","children":[{"type":"text","text":"脚本分镜头创作方法:","id":""},{"type":"external_link","attrs":{"url":"https://www.bilibili.com/video/BV1QZ4y1r7tQ/?spm_id_from=333.337.search-card.all.click"},"children":[{"type":"text","text":"https://www.bilibili.com/video/BV1QZ4y1r7tQ/?spm_id_from=333.337.search-card.all.click","id":""}],"text":"","id":""}],"text":"","id":"VYG2dw6sSoui0oxAtnQcLiU6npc"},{"type":"paragraph","children":[{"type":"text","text":"短视频脚本创作:","id":""},{"type":"external_link","attrs":{"url":"https://www.bilibili.com/video/BV1c3411v7Cw/?spm_id_from=333.337.search-card.all.click"},"children":[{"type":"text","text":"https://www.bilibili.com/video/BV1c3411v7Cw/?spm_id_from=333.337.search-card.all.click","id":""}],"text":"","id":""}],"text":"","id":"XWqSdwIcGo0igExO8MxcAy9Hnlh"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"脚本写作技巧","id":""}],"text":"","id":"AMoOdMgcaoG4sKxmie1cj18pnJc"},{"type":"paragraph","children":[{"type":"text","text":"脚本不同于其他写作形式,重点在于如何把平面语言转化为镜头语言,镜头语言不止是看得见的文字,还包括看不见的内容。脚本的写作业需要遵循一定的逻辑和步骤:","id":""}],"text":"","id":"RSYadyMAUoUIiExCwyIc5J0mnVd"},{"type":"paragraph","children":[{"type":"text","text":"1、从无到有的过程中,需要选择一个主题,根据主题来梳理脚本大纲、框架结构","id":""}],"text":"","id":"Oy8WdymkcoYSqKxuiGacxhnTnAc"},{"type":"paragraph","children":[{"type":"text","text":"2、脚本需要有贯穿全篇的主线,并且需要有必要的内容来支撑主线的发展","id":""}],"text":"","id":"IKeSdC2YSo00IYxEJqCcA5LZnqd"},{"type":"paragraph","children":[{"type":"text","text":"3、场景的包装,人物角色的设定,场景和人物的协调表现","id":""}],"text":"","id":"BWm2dEoo2oY48MxyGXrcgTVMnFx"},{"type":"paragraph","children":[{"type":"text","text":"4、视频通常会受到时间长度的限制,需要在有限的时间内,安排上精炼、合适、精准的内容,并需要主要前后的逻辑关系","id":""}],"text":"","id":"MMgCd6QOqoigSGxxBy0clpu1nwR"},{"type":"paragraph","children":[{"type":"text","text":"5、点明主题,深化主题内涵,引起精神共鸣或设置悬念为观众带来思考","id":""}],"text":"","id":"H2esdIIW8oMgmAx4Rrjctb5kn7g"},{"type":"paragraph","children":[{"type":"text","text":"矛盾是支撑情节发展的核心要素,视频内容的丰富离不开矛盾的设置。","id":""}],"text":"","id":"OKwGdUiuioqmKexqUTlcl42PnYf"},{"type":"paragraph","children":[{"type":"text","text":"1、结合场景、人物、情节等因素,设置好冲突和转折,“意料之外情理之中”,可以是人物的冲突、语言的冲突、场景的冲突、肢体的冲突、表情的冲突等等;需要结合联想、谐音、一词多意、双关、旧词新解、反转等手法","id":""}],"text":"","id":"KGScd8QQgoaksmxAHAzc9MItnxe"},{"type":"paragraph","children":[{"type":"text","text":"2、需要掌握一定的常用题材、场景、拍摄手法","id":""}],"text":"","id":"NqOodY8Ewo8IYWxyOuycEJrYntd"},{"type":"paragraph","children":[{"type":"text","text":"3、来源于生活,反映生活,服务生活","id":""}],"text":"","id":"KWcedIc0goQ6MOxDWUgcdp7inIg"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"脚本课程推荐","id":""}],"text":"","id":"T0mqdc6MioYEuwxOkdYcs24Gnbg"},{"type":"paragraph","children":[{"type":"text","text":"抖音短视频脚本简单几步,小白也能快速上手:","id":""},{"type":"external_link","attrs":{"url":"https://www.bilibili.com/video/BV1Dp4y1h7ve/"},"children":[{"type":"text","text":"https://www.bilibili.com/video/BV1Dp4y1h7ve/","id":""}],"text":"","id":""}],"text":"","id":"WeYidcqoqoW0S0xbhlMcQRkWn7d"},{"type":"paragraph","children":[{"type":"text","text":"短视频制作脚本撰写:","id":""},{"type":"external_link","attrs":{"url":"https://www.bilibili.com/video/av501191474/?p=16"},"children":[{"type":"text","text":"https://www.bilibili.com/video/av501191474/?p=16","id":""}],"text":"","id":""}],"text":"","id":"Rkm4dCgWqo0ysqxSUA2cuoMInsd"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"分析同行内容","id":""}],"text":"","id":"QEA6dIES0o2ygExM1X6cCYOZnJe"},{"type":"paragraph","children":[{"type":"text","text":"我们在拍摄短视频之前可以先分析下同行拍摄的内容,学习学习经验,这样会有利于自己拍摄出好的作品。","id":""}],"text":"","id":"J2Kedy0Qqoqi42xEt6ncMJtHnRd"},{"type":"paragraph","children":[{"type":"text","text":"首先我们要分析他为什么火?","id":""}],"text":"","id":"AamqdeMmqoO6WQxCW9QczsAnnNh"},{"type":"paragraph","children":[{"type":"text","text":"我们可以将点赞量大于10W的视频都收集起来,作为重点分析的对象,带着以下四个问题去分析:","id":""}],"text":"","id":"KE68daAimo0KimxWojKcz5fxnfd"},{"type":"paragraph","children":[{"type":"text","text":"①该视频的视频形式我能做出来吗?","id":""}],"text":"","id":"AW64dSmKOokIi8x8jJfcTK2Pnmd"},{"type":"paragraph","children":[{"type":"text","text":"②该视频内容我能否做出来?","id":""}],"text":"","id":"NEQudEWKioisGcx80T9cKuDXntc"},{"type":"paragraph","children":[{"type":"text","text":"③这类账号如何变现?我是否有资源?","id":""}],"text":"","id":"E6wyduuwqouWw4xYJv6cZilFnZc"},{"type":"paragraph","children":[{"type":"text","text":"④我能否长时间做这类视频?","id":""}],"text":"","id":"JaiUdMU0Qos2iKxeIGMcaKzkn0e"},{"type":"paragraph","children":[{"type":"text","text":"给大家一个好用的表格,用来分析数据很方便,把标题、点赞量、评论量、转发量、视频链接作为表头,如下所示。","id":""}],"text":"","id":"X8kSdsQCMoy2q0xoBXKcE0BHnmc"},{"type":"image","attrs":{"height":130,"note":[{"type":"text","text":"分析同行内容","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/4a5b9152ed4c46919d772341113269bf","width":896},"text":"","id":"O84GdEkS0oGSaOxe8pecHLKdnmd"},{"type":"paragraph","children":[{"type":"text","text":"前期拍摄视频的时候,我们如果不知道怎么制作内容,那么就可以借鉴我们的分析成果,模仿这些优质的视频,后期再开始创新。","id":""}],"text":"","id":"BGMydkOYMo8QqoxAjCRcQVLtnAg"},{"type":"paragraph","children":[{"type":"text","text":"注册账号并编辑好资料后,就可以上传视频了。","id":""}],"text":"","id":"RoO4dwsAiogqSCxmMMzcUb2pnng"},{"type":"paragraph","children":[{"type":"text","text":"对于新手来说,想要短时间内上热门,最好的方法就是模仿,我要模仿那些点赞量高的视频。","id":""}],"text":"","id":"FKi8dYem2oE0aoxIlp8cwT6jnfe"},{"type":"paragraph","children":[{"type":"text","text":"这里有两点给大家说:","id":""}],"text":"","id":"X4UIdkkYqoQ8yaxILiHcX4fpnHf"},{"type":"paragraph","children":[{"type":"text","text":"①平台的风气就是模仿,大家可以发现,只要有一个梗上了热门,就会出现大量的模仿者,而他们模仿的视频,还依旧能上热门。","id":""}],"text":"","id":"PoIodMosuouiykxcZfTcCJr6n0d"},{"type":"paragraph","children":[{"type":"text","text":"②热门视频是经过用户的检测的,模仿的作品,大概率会上热门,能快速试错。","id":""}],"text":"","id":"BCoMdGM4QouIIQxOQlvcAAs0nld"},{"type":"heading","attrs":{"level":1},"children":[{"type":"text","text":"视频拍摄","id":""}],"text":"","id":"QsqwdQ8uiowicyxgfFXcMEDDnAh"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"拍抖音的步骤","id":""}],"text":"","id":"EqS4dMg2yoY8CsxshH7cwdTJnSf"},{"type":"paragraph","children":[{"type":"text","text":"1、打开手机软件商店,点击下载,然后下载抖音APP,安装抖音APP。","id":""}],"text":"","id":"W0MGdeSoqoK6KAxhhvWcv9JBnmn"},{"type":"image","attrs":{"height":768,"note":[{"type":"text","text":"拍抖音的步骤","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/16f9744e92bb4ca0b743149be1e596d8","width":393},"text":"","id":"Ju6UdeWyIoksW0xM7IIcTLHknef"},{"type":"paragraph","children":[{"type":"text","text":"2、打开抖音App,之后点击抖音下方的加号键;","id":""}],"text":"","id":"RkqydUe2IookEmxMVQ0cX7Yqn0f"},{"type":"image","attrs":{"height":743,"note":[{"type":"text","text":"拍抖音的步骤","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/db58d8f4947b49daaf9ec63c40b72e5b","width":341},"text":"","id":"FGkqdsSo8o0oasxSaP6cTbOfn1f"},{"type":"paragraph","children":[{"type":"text","text":"3、然后点击屏幕左下方的特效或道具,接着选择想要的特效或道具;","id":""}],"text":"","id":"GOy8d480YoaYSOx4dPTcqhsWnkg"},{"type":"image","attrs":{"height":867,"note":[{"type":"text","text":"拍抖音的步骤","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/a074681cd69c41c3b3d82afa2a6db077","width":411},"text":"","id":"DQOOdQKgIoYW8yxOya1cOQiAnaf"},{"type":"paragraph","children":[{"type":"text","text":"4、点击上方选择音乐,可以添加背景音乐;","id":""}],"text":"","id":"AqSUdQ6uWo2qmGx2tyqceHbenNg"},{"type":"image","attrs":{"height":224,"note":[{"type":"text","text":"拍抖音的步骤","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/afd4b604d6fe41228c21fe97d4890a1a","width":484},"text":"","id":"RQw2dySc8oGwGwxoDZXcVzZxnHe"},{"type":"paragraph","children":[{"type":"text","text":"5、然后点击屏幕中的拍摄按钮,开始拍摄视频;","id":""}],"text":"","id":"NOSCdKgyGoUWwgxjfjcc56S2nBE"},{"type":"paragraph","children":[{"type":"text","text":"6、在拍摄完成之后,接着点击下一步;","id":""}],"text":"","id":"VK46di4oWoEeMIxAu0kccj6en4b"},{"type":"image","attrs":{"height":312,"note":[{"type":"text","text":"拍抖音的步骤","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/5ce47f2f4915469c941501b4e5f2e02d","width":623},"text":"","id":"PAOAdMim4owyYMxeirHccHTOnwd"},{"type":"paragraph","children":[{"type":"text","text":"7、最后再点击发布就可以了,这样就能发布自己拍摄的抖音小视频了。","id":""}],"text":"","id":"RMMGd0QKAoCag0xYDWFcsG7nnkh"},{"type":"image","attrs":{"height":784,"note":[{"type":"text","text":"拍抖音的步骤","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/984cd64564c843219d5ea22525e7a2ad","width":613},"text":"","id":"FqOWde4YkosI26xQxBlcDLZEnPg"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"拍摄方式","id":""}],"text":"","id":"IAGWdim6ioGSiOxqqHwcZfEPnsu"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"远程控制暂停","id":""}],"text":"","id":"Py4idmMAmoG628x4VvCcfStTnJf"},{"type":"paragraph","children":[{"type":"text","text":"拍摄视频的时候,如果手机隔得比较远,可以使用拍摄里面的“倒计时”功能。例如我们只要拍摄10s就暂停,可以将暂停拉杆拖到10s的位置处即可。然后点击“开始拍摄”拍摄,当拍摄到第10s的时候就会自动暂停。这样拍摄的时候,自己可以在手机随着自己的需求来拍摄不同的风格。","id":""}],"text":"","id":"DmoOdQ2C2oKYIyxk9SicJJYWnhf"},{"type":"paragraph","children":[{"type":"text","text":" ","id":""}],"text":"","id":"B0EadG6IOoIcwCxc584clHPmnLe"},{"type":"image","attrs":{"height":502,"note":[{"type":"text","text":"远程控制暂停","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/e79d8df6bfbb4476bbb016b98fd17874","width":615},"text":"","id":"TSi0dYCemoEUwSxccEicMYB3nQ1"},{"type":"paragraph","children":[{"type":"text","text":" ","id":""}],"text":"","id":"SyYodgu22oa2WMxw9Vvc0s2endf"},{"type":"paragraph","children":[{"type":"text","text":"具体的拍摄技巧可以观看以下课程,课程里会有详细的介绍。","id":""}],"text":"","id":"U0QwdU066oIquqx2L7CcVdDKnwe"},{"type":"paragraph","children":[{"type":"text","text":"远程控制暂停:","id":""},{"type":"external_link","attrs":{"url":"https://www.bilibili.com/video/BV1PB4y1Q743/?spm_id_from=333.337.search-card.all.click"},"children":[{"type":"text","text":"https://www.bilibili.com/video/BV1PB4y1Q743/?spm_id_from=333.337.search-card.all.click","id":""}],"text":"","id":""}],"text":"","id":"EM6cdycyooAEYExaemPc5s17nWd"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"调整播放速度","id":""}],"text":"","id":"HUY0dsSago0iCQxuMRYc5aT5nqc"},{"type":"paragraph","children":[{"type":"text","text":"拍摄视频的时候可以调节播放速度,快慢速度调整就是调整音乐和视频的匹配。如果选择“快”或者“极快”,拍摄的时候音乐就会放慢,相应的视频成品中的画面就会加快;反之,如果选择“慢”或者“极慢”,拍摄时的音乐就会加快,成品中的画面就会放慢。","id":""}],"text":"","id":"Scoqdeyw6oaaUmxIsiZcmYZCnuW"},{"type":"image","attrs":{"height":449,"note":[{"type":"text","text":"调整播放速度","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/e4f5a8ac397d45e2ac186c5f9bd5fe55","width":431},"text":"","id":"DsaMdewAao66qIxeOF0cObtlnuf"},{"type":"paragraph","children":[{"type":"text","text":" ","id":""}],"text":"","id":"KEeAdGAgWom4A0x3A6scws2KnBQ"},{"type":"paragraph","children":[{"type":"text","text":"具体的拍摄技巧可以观看以下课程,课程里会有详细的介绍。","id":""}],"text":"","id":"WmCqdCgmSoeo6wxsZtGcpCvcnLd"},{"type":"paragraph","children":[{"type":"text","text":"调节播放速度:","id":""},{"type":"external_link","attrs":{"url":"https://www.bilibili.com/video/BV1ZK411V778/?spm_id_from=333.337.search-card.all.click"},"children":[{"type":"text","text":"https://www.bilibili.com/video/BV1ZK411V778/?spm_id_from=333.337.search-card.all.click","id":""}],"text":"","id":""}],"text":"","id":"NOyCdSWgCoI8WAxYM2ccg9ljnrb"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"拍摄分段视频","id":""}],"text":"","id":"FCM2dAS4Qoecm0x9biYcbrc1nMg"},{"type":"paragraph","children":[{"type":"text","text":"抖音可以拍摄分段视频,拍摄一段视频后点击暂停,然后再拍摄另外一段视频,最后把这两段视频拼接起来成为一个完整的视频,这就是分段视频。","id":""}],"text":"","id":"PmOSdEIW0oY48Ax2hejcio3hnif"},{"type":"paragraph","children":[{"type":"text","text":"例如很多达人拍摄的“变装视频”用的就是分段视频拍摄手法。但是拍摄分段视频的时候,拍摄内容不要牛头不对马嘴,前面一个视频拍摄的是一个内容,后面的视频拍的又是另一个内容,这样会让用户看起来觉得很乱,不知道你要表达什么内容。","id":""}],"text":"","id":"BeUsdICkooMIOGxei3ccTovQnUe"},{"type":"image","attrs":{"height":724,"note":[{"type":"text","text":"拍摄分段视频","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/8e9a8fc1485a43e2a60abb0ba9b5a7eb","width":832},"text":"","id":"GQMmdWguOoKESaxqO8icvMcRnld"},{"type":"paragraph","children":[{"type":"text","text":"操作方法:","id":""}],"text":"","id":"EuG0dsscWoMG0yxWC4JcjsiNnVe"},{"type":"paragraph","children":[{"type":"text","text":"1、进入抖音App后,打开发布视频功能。","id":""}],"text":"","id":"BYeAd6KuqoEUSExk5Grc6Kgpnrf"},{"type":"image","attrs":{"height":357,"note":[{"type":"text","text":"拍摄分段视频","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/b47937053205414394cccc6b82a6b8d6","width":620},"text":"","id":"GSCkda2seo04kSxCzsocwZakndN"},{"type":"paragraph","children":[{"type":"text","text":"2、打开录制长视频","id":""}],"text":"","id":"N8qmdQkmIoMyksxqCercJJi6nRg"},{"type":"paragraph","children":[{"type":"text","text":"进入发布视频功能后,打开长视频功能。","id":""}],"text":"","id":"L2MqdaSemoY0Cyxc55hcDA2unW8"},{"type":"image","attrs":{"height":587,"note":[{"type":"text","text":"拍摄分段视频","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/7d48494eb5094df7baab3de8d7564c83","width":614},"text":"","id":"PoW0dCio8o2KUWxfS1RcJqPKnHA"},{"type":"paragraph","children":[{"type":"text","text":"3、进行分段拍摄","id":""}],"text":"","id":"NSmCdKMGOoCuiQxYR8ncRlVAnOc"},{"type":"paragraph","children":[{"type":"text","text":"进入录制视频页面后,开始录制视频,录制完成一段视频后点击暂停录制按钮,停止录制视频,然后在选择开始录制,进行录制下一段视频即可。","id":""}],"text":"","id":"UAeCduEI2oAqsQxMZ9ccVHc7nYb"},{"type":"image","attrs":{"height":481,"note":[{"type":"text","text":"拍摄分段视频","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/176065cf662f4b29b7e482e835f2de8e","width":620},"text":"","id":"W8gkdSCM6oyCKAx8JMOcQuLpnPc"},{"type":"heading","attrs":{"level":3},"children":[{"type":"text","text":"转场","id":""}],"text":"","id":"RGsGdeSu2o8s6UxWSuGct7U1ncc"},{"type":"paragraph","children":[{"type":"text","text":"静态转场:","id":""}],"text":"","id":"A6IqdqiwioO8ucxZVXdcIrXGnvu"},{"type":"paragraph","children":[{"type":"text","text":"静态转场的时候参照物不是变的。","id":""}],"text":"","id":"KoaGd822qoGqEKxGN0CcJV4Bnlb"},{"type":"paragraph","children":[{"type":"text","text":"如果你想做出秒换服装的效果,就必须是除了服装款式以外,屏幕内其他东西都保持不变,包括本人的动作表情之类的因素也要保持不变。同样的,如果想换背景,就以上一个场景的最后一个动作作为下一个场景的开始继续拍摄,这样动作看起来就是连贯的。","id":""}],"text":"","id":"QgSmdOK4ioawkuxIRBocM1Kqnpf"},{"type":"paragraph","children":[{"type":"text","text":"动态转场:","id":""}],"text":"","id":"QU2adqW6Oo2IY8xMrzFcPDnUnfg"},{"type":"paragraph","children":[{"type":"text","text":"动态转场中动作要保持连贯性,连贯的含义就是上一个场景中的动作要无缝衔接到下一个场景,比如这个场景你正在做向下蹲的动作,蹲到一半暂停了,下一个场景中你也要从刚刚蹲到一半的地方继续往下蹲。","id":""}],"text":"","id":"AAGedywwcowQCAxEJBpc6EdVnrc"},{"type":"paragraph","children":[{"type":"text","text":"动态转场有三种,第一摄像机不动,主体动作的连贯。第二主体物不动,摄像机拍摄方向的连贯。第三主体物和摄像机都动,且前后连贯。","id":""}],"text":"","id":"FSgGdKieuoSGOWxAZvyc3l6Pnde"},{"type":"paragraph","children":[{"type":"text","text":"1、摄像机不动,主体动作的连贯","id":""}],"text":"","id":"OMAKdYY4KoYOSOxghwOckdUKnOg"},{"type":"paragraph","children":[{"type":"text","text":"例:上一个场景中你伸出手拳头盖住摄像头,下一个场景你也要是以同样的姿势收回你的拳头,中间你可以换衣服换背景甚至换另外一个人。你还可以手伸向摄像头,暂停后切换成后置摄像头,开拍的时候手继续向前伸出去,最后看起来就像是你的手穿过了手机屏幕一样。当然了,要想最后成品效果好,除了要改变的东西变化以外,其他元素都要尽量保持不变。","id":""}],"text":"","id":"Rwg0dG0GQoe6oQxKX1GcsGv8npb"},{"type":"paragraph","children":[{"type":"text","text":"2、主体物不动,摄像机拍摄方向的连贯","id":""}],"text":"","id":"Rk6Gdi8MYoM2SmxeSppclPx6nSf"},{"type":"paragraph","children":[{"type":"text","text":"所谓拍摄镜头的连贯性就是比如,上一个场景用左手把手机从中间水平移动到左边,下一个场景就要用右手把手机从右边移回中间,这样最终的效果看起来就像是镜头绕了一圈。","id":""}],"text":"","id":"XS82d60oUoKi6kxe0DYcCbEQnOg"},{"type":"paragraph","children":[{"type":"text","text":"3、主体物和摄像机都动,且前后连贯如果有另一个人帮你拍,你可以试试这种。比如你头向右看,摄像机跟着你往右拍。暂停,换另一个人另一个场景,同样让摄像机从左向右拍。最后的成果看起来就像是PPT里面有一个后一帧推走前一帧的转场效果。","id":""}],"text":"","id":"N2sodqEqiouaE2x2BA9cSEpZnAg"},{"type":"paragraph","children":[{"type":"text","text":"操作方法:","id":""}],"text":"","id":"ZAwYdakWUoSiQuxGsQzcNKMqnZb"},{"type":"paragraph","children":[{"type":"text","text":"1、进入抖音App后,打开发布视频功能。","id":""}],"text":"","id":"WM8idGUaIoeSuoxOQlecmwSLnDh"},{"type":"image","attrs":{"height":357,"note":[{"type":"text","text":"转场","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/ad8874948830434c9439d69109c7a67c","width":620},"text":"","id":"Ziisd2Ee8om2MGxukg3cj702nee"},{"type":"paragraph","children":[{"type":"text","text":"2、在拍摄页面,点击相册,选择需要的素材。","id":""}],"text":"","id":"PQoId6SeioI686x8dK7cipOlnok"},{"type":"image","attrs":{"height":425,"note":[{"type":"text","text":"转场","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/871c83651424436bb796d6f34599435c","width":624},"text":"","id":"CM86dKwqoo62gsxgVW8caJLQn3b"},{"type":"paragraph","children":[{"type":"text","text":"3、选择视频,点击下一步。","id":""}],"text":"","id":"KKcYdMCE2oMsAwxIBi2ch7V5nzb"},{"type":"image","attrs":{"height":601,"note":[{"type":"text","text":"转场","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/352ec37eb3654624836afcb077c21e21","width":635},"text":"","id":"DsEkdMEIioY8ScxhtiWcmabVnwf"},{"type":"paragraph","children":[{"type":"text","text":"4、接着点击下一步。","id":""}],"text":"","id":"CyUIdYcw6o0ym6xGgJicy9umnwh"},{"type":"image","attrs":{"height":735,"note":[{"type":"text","text":"转场","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/2334a7ab729b40ee9e71454cbe6f7771","width":383},"text":"","id":"BeoEdGW8CosKE6xIxfDc8bLYnjh"},{"type":"paragraph","children":[{"type":"text","text":"5、在选择音乐页面,点击特效。","id":""}],"text":"","id":"Dq2qdk42YoUuMoxymKhc7ToKnqf"},{"type":"image","attrs":{"height":617,"note":[{"type":"text","text":"转场","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/7ff56938ec42431998a984ea642dbac3","width":400},"text":"","id":"AWcGdIuwqo4gYuxuQkVcoc3QnYf"},{"type":"paragraph","children":[{"type":"text","text":"6、选择转场,接着选中想要的特效,点击保存。","id":""}],"text":"","id":"PmycdWeqioCAmux8zjtcfvcnnAd"},{"type":"image","attrs":{"height":802,"note":[{"type":"text","text":"转场","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/18f3435311db477d9c34fccd95b67831","width":380},"text":"","id":"GuWqdsQaUoSw8ExhcDbcUuvhnxg"},{"type":"paragraph","children":[{"type":"text","text":"7、返回后,点击下一步,设置好后,点击发布,这样添加转场特效的视频就发布成功。","id":""}],"text":"","id":"WIaQdmoWgo6MOoxIXiIc3fUFn5f"},{"type":"paragraph","children":[{"type":"text","text":"合拍蹭热门","id":""}],"text":"","id":"C4yedoaCGoyyeWxULjYcCBYvncc"},{"type":"paragraph","children":[{"type":"text","text":"合拍就是与达人一起合拍一个视频,比如最近很火的“合拍唱歌”,唱热门歌曲,一人唱一句歌词。","id":""}],"text":"","id":"Wu6SdQAmYoaAAMx6PqncXJvTnze"},{"type":"image","attrs":{"height":574,"note":[{"type":"text","text":"转场","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/c8018e68c22e4731bbd79fa44582eafd","width":623},"text":"","id":"ZiQsdIYoaoMu4Cx2DDkcZmnznJg"},{"type":"paragraph","children":[{"type":"text","text":"具体的拍摄技巧可以观看以下课程,课程里会有详细的介绍。","id":""}],"text":"","id":"HsIkdIwMKowQICx61Qxcr2kmn6b"},{"type":"paragraph","children":[{"type":"text","text":"抖音合拍视频:","id":""},{"type":"external_link","attrs":{"url":"https://jingyan.baidu.com/article/ff42efa9ee8b0dc19e2202a0.html"},"children":[{"type":"text","text":"https://jingyan.baidu.com/article/ff42efa9ee8b0dc19e2202a0.html","id":""}],"text":"","id":""}],"text":"","id":"Xq6mdoguuo86C0x6ICVcjnTYnOh"},{"type":"heading","attrs":{"level":2},"children":[{"type":"text","text":"拍摄技巧","id":""}],"text":"","id":"HEuMdA8IYo260Gx04VGcPEXfnth"},{"type":"paragraph","children":[{"type":"text","text":"1、拍摄不能手抖","id":""}],"text":"","id":"HCYgdsKeuoQ4KExWOqCcxuHVnOc"},{"type":"paragraph","children":[{"type":"text","text":"拍摄视频的时候千万不能手抖,手抖拍出来的视频都是模糊不清的。要时刻保持正确的对焦,这样才能拍摄出清晰的视频效果。","id":""}],"text":"","id":"IkGOdeicQomIeGx8erHckS2UnCb"},{"type":"paragraph","children":[{"type":"text","text":"我们可以把手机放在支架上或使用自拍杆拍摄,这样拍摄出来的画面比较稳定。","id":""}],"text":"","id":"VOc8dwAwQoisqKxwTpNcTQPdnch"},{"type":"paragraph","children":[{"type":"text","text":"2、学会利用光线","id":""}],"text":"","id":"YysQdOIiYowMaQx2xuvcUVDynog"},{"type":"paragraph","children":[{"type":"text","text":"拍摄短视频时光线十分重要,好的光线布局可以有效提高画面质量。尤其是在拍摄人像时要多用柔光,会增强画面美感,要避免明显的暗影和曝光如果光线不清晰,可以手动打光,灯光打在人物的脸上或用反光板调节。","id":""}],"text":"","id":"H0y8dqsoIoAaOIx0mPIcApnUnNb"},{"type":"paragraph","children":[{"type":"text","text":"光线不好的地方,可以开启闪光灯功能拍摄,还可以购买个专业的外置闪光灯,自由调节外置闪光灯的亮度。","id":""}],"text":"","id":"LsYOdi6YUoUs2ixyUi3ceHonngQ"},{"type":"paragraph","children":[{"type":"text","text":"在天气好的时候,可以尝试逆光拍摄,在拍摄界面可以对准高光区域进行测光,即可拍出艺术感十足的剪影大片。","id":""}],"text":"","id":"RaMId2UGiouGE8x6kijcM6yxnzh"},{"type":"paragraph","children":[{"type":"text","text":"3、切换场景","id":""}],"text":"","id":"Q4aQd6eiWo4KSgxugAScVXumnig"},{"type":"paragraph","children":[{"type":"text","text":"在拍摄视频之前要确定好自己拍摄的主题是什么、内容是什么,根据视频内容来选定拍摄场景,并且,我们可以根据视频的内来换多个拍摄场景。如可以从远处将镜头推近,或者可以从近处将镜头拉远,甚至可以斜着拍,来避免视频过于单调,让视频画面更加生动。根据不同的拍摄手法与拍摄场景来不断丰富自己视频的内容。","id":""}],"text":"","id":"JQsYdQag0oeOgqxiCmNcU7Lzn6b"},{"type":"paragraph","children":[{"type":"text","text":"4、提高发布作品的清晰度","id":""}],"text":"","id":"VQYCduU44o6mgAxsPA5cNrLRnQc"},{"type":"paragraph","children":[{"type":"text","text":"①使用手机原相机拍摄:","id":""}],"text":"","id":"OAI2dM6WIoyAOmxiy8ocVs91nCd"},{"type":"paragraph","children":[{"type":"text","text":"手机相机设置1080P HD,","id":""},{"type":"text","text":"60fps","id":""},{"type":"text","text":";","id":""}],"text":"","id":"KuQcdqmyuoAAs8xUF2JclMo6n3f"},{"type":"paragraph","children":[{"type":"text","text":"用剪映加美颜,调节参数亮度+10、对比度+10、饱和度+10、色温-8、锐化+60;","id":""}],"text":"","id":"LEEqdyMGyoOkuGx8AKvcCptNndc"},{"type":"paragraph","children":[{"type":"text","text":"导出设置调1080P 60fps;","id":""}],"text":"","id":"Ou4md08qUoaUIAxttGacwGkVnzQ"},{"type":"paragraph","children":[{"type":"text","text":"②用抖音相机拍摄:降低曝光、清晰度调到最高;","id":""}],"text":"","id":"VQCadCmyIo86EcxYvomcAjKxnEd"},{"type":"paragraph","children":[{"type":"text","text":"打开画质增强;","id":""}],"text":"","id":"I6iudMSCcoYYkmx4sXMco6ayn8e"},{"type":"paragraph","children":[{"type":"text","text":"发布设置点击高清发布;","id":""}],"text":"","id":"Am0OdYys6oaK2WxiW06cn7Skn5d"},{"type":"paragraph","children":[{"type":"text","text":"③真人出镜用轻颜相机APP拍摄,补光灯补光。","id":""}],"text":"","id":"Qckud4c26oCScuxkRzicFqhMnTd"},{"type":"heading","attrs":{"level":1},"children":[{"type":"text","text":"后期剪辑","id":""}],"text":"","id":"FmiudqmiOoWaM0xEzlvctgTIn7g"},{"type":"paragraph","children":[{"type":"text","text":"拍摄视频的时候有些技巧需要使用视频剪辑软件,我们可以选择剪映进行操作。","id":""}],"text":"","id":"FWsydM8qcoYQmcxmr62c0GuWnkb"},{"type":"paragraph","children":[{"type":"text","text":"比如说视频变速功能,就可以在剪映里面制作出来。","id":""}],"text":"","id":"MuOydeykmoAkoMxSgCwcZRldnKh"},{"type":"paragraph","children":[{"type":"text","text":"打开剪映,点击页面中的加号按钮。","id":""}],"text":"","id":"BWMUdqkCioQqMyxaYxXckSAknbf"},{"type":"image","attrs":{"height":415,"note":[{"type":"text","text":"后期剪辑","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/bd526ec58cc04f18add2a396d8c7fbdf","width":525},"text":"","id":"JAe0dCewgowOgIxK2gmcCuU3nYg"},{"type":"paragraph","children":[{"type":"text","text":"选择最下方的剪映工具栏对视频素材【剪切、配音和加特效】。","id":""}],"text":"","id":"YaMKdEUakoCqO2x0Q4LcQSPgn1c"},{"type":"image","attrs":{"height":405,"note":[{"type":"text","text":"后期剪辑","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/7817b1ae7259434a833d5628ae1e6a3f","width":527},"text":"","id":"Ce8IdUMUsoQag2xQxl5cAs06nyf"},{"type":"paragraph","children":[{"type":"text","text":"点击视频编辑条使用下方编辑工具箱【分割、变速和添加动画】。","id":""}],"text":"","id":"OqwodwIoUoqykGxqqKYcyLy4ncb"},{"type":"image","attrs":{"height":772,"note":[{"type":"text","text":"后期剪辑","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/b97b5d4ba6eb47b39eeb1c6799c9a550","width":399},"text":"","id":"NwM6dKC2YoOGCWxiMBZcfC7xn1g"},{"type":"paragraph","children":[{"type":"text","text":"选择视频,点击变速,可以调整视频播放的速度。","id":""}],"text":"","id":"MoiudAyUGomgSixwJaEcCPxXnVg"},{"type":"image","attrs":{"height":645,"note":[{"type":"text","text":"后期剪辑","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/561c42408d174446b79da5a3023f65b8","width":314},"text":"","id":"RYosdQM8Oo6I4KxyGenc5UIXncf"},{"type":"paragraph","children":[{"type":"text","text":"点击添加音频,选择自己喜欢的音乐。","id":""}],"text":"","id":"MKycdcSYMomi0kxg9rwc0eUInUg"},{"type":"image","attrs":{"height":619,"note":[{"type":"text","text":"后期剪辑","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/374490367ba54148aa6fa1e1f5561511","width":320},"text":"","id":"WAO6dCQWCoYGAcxAy6bcGP7tnbX"},{"type":"paragraph","children":[{"type":"text","text":"剪辑完成后,点击右上角的导出。","id":""}],"text":"","id":"Jc8uduUkyoUskKxGhwfcFXPUnQa"},{"type":"image","attrs":{"height":623,"note":[{"type":"text","text":"后期剪辑","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/c2d5e732ecc54598b3840ce5bde12338","width":315},"text":"","id":"Us44d28ocow2sYx2t8VcXrEongc"},{"type":"paragraph","children":[{"type":"text","text":"点击下方的一键分享到抖音,还可以直接打开抖音发布这个视频。","id":""}],"text":"","id":"SWY4dKccyoQQAUxSoYccJSYHnrd"},{"type":"image","attrs":{"height":617,"note":[{"type":"text","text":"后期剪辑","id":""}],"url":"https://p3.douyinpic.com/large/tos-cn-i-qvj2lq49k0/630e862bc70b466ab7c146200db9bc63","width":316},"text":"","id":"Leeudcgk4ouYwGxknmOctGctntb"},{"type":"paragraph","children":[{"type":"text","text":"剪映操作步骤","id":""}],"text":"","id":"CoiGd2MIsock6OxyEwIcbBaZnlb"},{"type":"paragraph","children":[{"type":"text","text":"第一、准备视频素材点击【添加到项目】导入到剪映编辑界面。","id":""}],"text":"","id":"Lm2sdcEIioqIeSxysVVcU6konkc"},{"type":"paragraph","children":[{"type":"text","text":"第二、选择下方的剪映工具栏对视频素材【剪切、配音和加特效】。","id":""}],"text":"","id":"NsIgd8IO4oAyOSxecGGcHa38nLh"},{"type":"paragraph","children":[{"type":"text","text":"第三、点击视频编辑条使用下方编辑工具箱【分割、变速和添加动画】。","id":""}],"text":"","id":"JOu2d2s0IoQC8WxmIKvc1xOvnCh"},{"type":"paragraph","children":[{"type":"text","text":"第四、点击【添加音频】选择音乐为视频加入背景音乐。","id":""}],"text":"","id":"Jca2dI28ioeUo8xs1MYcJsa6nnh"},{"type":"paragraph","children":[{"type":"text","text":"第五、点击动画设置视频片段转场动画效果。","id":""}],"text":"","id":"XKEGdgmWeo4KEgx2b1bcwavBnpf"},{"type":"paragraph","children":[{"type":"text","text":"第六、视频制作完成后设置分辨率点击【导出】按钮即可。","id":""}],"text":"","id":"R0qSdcSsGogUcqx67bqcGnSPnBw"},{"type":"paragraph","children":[{"type":"text","text":"准备视频素材点击【添加到项目导入】到剪映编辑界面。","id":""}],"text":"","id":"POoGdSWAgoqUSYxOKMqc0wTFn5d"},{"type":"paragraph","children":[{"type":"text","text":"网上有很多剪映的功能教程,如果想学习更多剪辑方式,可以在网上观看一些网络教程,简单易学。","id":""}],"text":"","id":"IUA2dsGwco2MMwxkreec5iVCnyd"},{"type":"paragraph","children":[{"type":"text","text":"教程推荐:","id":""}],"text":"","id":"OU2Qd6YGeoaCQOxaYzEcUXrinNh"},{"type":"paragraph","children":[{"type":"text","text":"剪映基础入门","id":""}],"text":"","id":"HgiudCQOEogYakxeSJOcV6egnId"},{"type":"paragraph","children":[{"type":"external_link","attrs":{"url":"https://www.bilibili.com/video/BV1eP41157vE/?p=2\u0026spm_id_from=pageDriver"},"children":[{"type":"text","text":"https://www.bilibili.com/video/BV1eP41157vE/?p=2\u0026spm_id_from=pageDriver","id":""}],"text":"","id":""}],"text":"","id":"KiuEdcWI6oUqSQxusEMcyInvn6d"},{"type":"paragraph","children":[{"type":"text","text":"一小时学会剪映","id":""}],"text":"","id":"JqoMdoKm6oSoamxWsNdcjHtlnOh"},{"type":"paragraph","children":[{"type":"external_link","attrs":{"url":"https://www.bilibili.com/video/BV1Gz4y1Z7ug/?spm_id_from=333.337.search-card.all.click"},"children":[{"type":"text","text":"https://www.bilibili.com/video/BV1Gz4y1Z7ug/?spm_id_from=333.337.search-card.all.click","id":""}],"text":"","id":""}],"text":"","id":"PWYUdYQ6ioO262xW8S0cbDTAnxe"},{"type":"heading","attrs":{"level":1},"children":[{"type":"text","text":"发布视频","id":""}],"text":"","id":"TOy2dscYeowc24xYdjEcwbDwnvg"},{"type":"paragraph","children":[{"type":"text","text":"视频拍摄好了之后我们可以观看下视频,然后把不合适的地方剪切掉,把视频剪辑一下,让视频看起来更加完善,这样就可以发布了。","id":""}],"text":"","id":"UqQaduA6OoQI24x6KREcJQdXnRg"},{"type":"paragraph","children":[{"type":"text","text":"发布视频的时候还可以添加热点标签,在发布视频的页面可以","id":""},{"type":"text","text":"点击“添加标签”,然后根据视频内容选择标签,","id":""},{"type":"text","text":"这样也可以带来一部分流量,最后点击发布就行。","id":""}],"text":"","id":"Xg2KdO4Gko4WuaxQL0scQ6RIn1b"},{"type":"paragraph","children":[{"type":"text","text":"","id":""}],"text":"","id":"WmqqdEKOiokU66xi2xjcn47an0f"}]%3C%2Fhowto_content%3E